The Power of Real-Time Data Visualization with Primer Planning
Primer Planning transforms data into actionable insights through interactive visualizations and heat maps. Track audience behavior in real-time to optimize your advertising strategies.
Actionable Insights That Drive Results
Go beyond surface-level metrics to reveal deep audience trends, preferences, and behaviors that shape successful campaigns. Our tools simplify complex datasets into digestible insights, allowing you to focus on crafting strategies that drive results.
Custom Audience Builder
Combine variables from data lake to build logic-based custom audiences.
Geographic Analysis
Granular heat maps that build offline targeting profiles and regional priorities.
First-Party Profile
Ingest custom advertiser data to visualize and analyze within the tool.
R/F Channel Planner
Inform media budget planning using data-driven allocation to maximize scale and efficiency.
Audience Summary
Summarize key demographic and psychographic insights of custom audiences.
Cross-tabs Deep Dive
Analyze multiple variables within an audience for deeper and more meaningful analysis.
Accurate Planning and Insights
With Primer Planning, advertisers have seen a 50% increase in planning accuracy. Our clients report significant ROI improvements, thanks to data-driven strategies and insights.
50%
Enhanced ROI through strategic media planning.
75%
Client success stories showcase impactful advertising results.
Transform Your Advertising Strategy
Unlock the power of data-driven insights with Primer Planning for smarter, more effective advertising.
