Automate, Optimize & Scale
Using our proprietary blend of data science, AI, and machine learning, we are helping agencies, businesses, and advertisers, eliminate the inefficiencies in the planning/buying/trading sequence.
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Featured Clients
Your End-to-End Media Partner
Our dedicated operations team provides end-to-end support through our custom ecosystem, streamlining every stage to maximize efficiency and deliver superior outcomes. With deep industry expertise and a record of proven results, we empower our clients to achieve sustained success.
Seamless Media Planning & Activation Powered by Primer™
The Primer Advantage
Discover the future of programmatic advertising. We help streamline your campaigns and maximize ROI effortlessly.
Boost KPI Performance
Supercharge conversions, engagement, and ROI with AI-driven tactics that deliver measurable business impact.
Streamline Efficiency
Automate campaign reporting and optimization, giving you back valuable time to focus on strategy and growth.
Gain a Competitive Edge
Harness cutting-edge machine learning to stand out in the market, retain clients, and capture new business.
Unified Omnichannel Ecosystem
Plan, manage, and optimize cross-channel campaigns from a single platform—simplifying your entire media mix.
Plan Smarter. Perform Better.
Primer’s AI-powered planning workflow unifies a robust Data Lake and a flexible Planner tool to help agencies move from raw insights to real results. Proprietary algorithms ingest first-party and third-party data, then generate actionable audience segments and predictive models in real time. With dynamic heat maps, humanized insights, and cross-tab analysis, teams can quickly pinpoint the right channels, messages, and tactics. The result? A frictionless planning process that transforms data into high-performance campaigns—every single time.
- First- & Third-Party Data Integration
- Demographic & Psychographic Profiling
- Behavior & Purchase Signals
- Location & Travel Insights
- Scalable AI Infrastructure
- Custom Audience Builder
- Geographic Analysis
- Cross-Channel Planner
- Cross-Tab Insights
- Automated Recommendations
Activate true performance.
After planning comes activation—and that’s where Primer’s ecosystem truly shines. Our AI Trading Desk (AiTD) seamlessly puts your media plan into motion, leveraging advanced machine learning and real-time optimizations across multiple DSPs. Meanwhile, Primer’s Reporting suite gives you the actionable insights and analytics needed to measure success and refine strategy on the fly. Together, they provide an end-to-end activation experience that translates planning into tangible results.
- Real-Time Optimization
- Customizable Strategies
- Multi-DSP Integration
- Unified Dashboard
- Deep Data Analysis
- Actionable Insights
