Meet Primer™

The only platform that merges deep-planning intelligence with an
AI-powered programmatic trading desk—turning data into decisions and strategy into success.

Plan smarter, activate faster, and scale effortlessly.

Harness

the Power

of AI-Driven Programmatic Advertising

harness the power of A.I Driven Programmatic Advertising

Power your campaigns with Primer's all-in-one planning and its AI-powered trading desk - where data-driven insights meet seamless activation, and agencies take control of tomorrow’s advertising.

Managed Service Today, Self-Serve Coming IN 2025

Our Services

Primer transforms traditional programmatic trading through automation and industry-leading AI. Through analysis of more granular real-time data, advanced analytics, and machine learning, Primer drives campaign strategy and campaign performance.

Primer Data Lake

primer data lake

Plunge into a unified, cookieless data ecosystem that's flexible across channels, powered by machine learning, and tailored to your audience and objectives

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Primer Planning

primer planning

Gain key audience insights with customizable visualization to challenge briefs and support media and marketing objectives.

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Primer AiTD

primer aitd

Experience seamless campaign management and real-time optimizations with Primer's AI-driven programmatic trading platform.

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Primer Reporting

primer reporting

Track, analyze, and optimize your campaigns effortlessly with our AI-powered, custom-visualization dashboard.

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Explore Services

More efficient at driving sales than leading DSPs.

AiTD campaigns are 40% more efficient

During internal testing, AiTD campaigns outperformed historical benchmarks and internal trading desks by over 40% (average).

85%

faster at driving campaign ROI (compared to the next closest competitor).

98%

On target impression delivery (average measured by Nielsen).

AI-powered

trading desk

AI-powered

trading desk

Revolutionize your advertising with AI Precision.

Unlock the power of AI-driven programmatic advertising to elevate your marketing strategy. Our AiTD platform delivers unparalleled audience targeting and campaign optimization, ensuring you reach the right people at the right time.

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Customer Testimonials

Our campaigns have never been more efficient.

The service and product provided by PDi from the pitch process to the campaign launch was instrumental in us acquiring and keeping our client happy. Their age verification process stood the test of our clients legal team in an industry that is heavily governed. The result was a first-to-market brand programmatic campaign that exceeded expectations in performance. I would recommend PDi to any client that wants exceptional service that is matched by an exceptional product.

- Agency CEO

From planning to activation PDi played a key role in helping us drive new client business and improve existing campaign results. While the results spoke for themselves, the reporting and insights helped us improve future planning. The team there to help you every step of the way. Thanks for everything!

- Agency Account Director

We take privacy seriously. Testimonials on our website may use anonymized details to protect our clients’ identities while reflecting their genuine experiences.

Harness

the Power

of AI-Driven Programmatic Advertising

harness the power of A.I Driven Programmatic Advertising

Our Services